Branding unforgettable experiences
The scouting group Pfadfinder Salzburg 8 invites young people to be part of a world wide network of adventurers. As the group's 60th anniversary in 2022 was approaching it was time to bring the visual appearance of one of the largest scouting groups in Salzburg to the next level.
A key element was the redesign of the figurative mark which depicts a fusion of the letter S and the cipher 8. At the same time the centric part of this figurative mark hints to the origin of the group — the scouting movement — by resembling a compass needle. The new logo was followed by a variety of templates for digital documents and branded outdoor products for the group. Additionally, a short animation of the logo for social media and video clips and an accompanying anniversary edition of the group's journal was developed.
Tags: Corporate Design, Motion Graphics, Editorial Design
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